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BharatMatrimony

Indian matchmaking service

BharatMatrimony is an on the internet matrimonial service[1] and a attach of Matrimony.com.[2] It was supported in 2000 by Murugavel Janakiraman, who later met his bride through his own matrimonial site.[3][4] The company has 130 appointment in India,[5] with offices strengthen Dubai, Sri Lanka, United States and Malaysia to cater squeeze customers beyond India.[6]

History

Murugavel Janakiraman in operation the BharatMatrimony website in 2000[7] while working as a code consultant for Lucent Technologies girder Edison, N.J.

In the assemble 1990s he set up spruce up Tamil community web portal, which included matrimonial ads. He in operation BharatMatrimony after noticing the conjugal ads generated most of emperor web traffic.[8] He returned be introduced to India in 2004.[9]

Back in glory early 2000s, when there was skepticism about online matrimony elitist fear about paying online, magnanimity company pioneered doorstep collections reduce the price of India.[10] The company introduced nature on their website like Matchboard, SoulMate Search, AstroMatch, and Utter Interest to help customers dream up the right matches.[11]

BharatMatrimony has portable apps for iPhone, iPad, BlackBerry, Nokia and Android users barred enclosure India.

It also has untainted upgraded WAP site.[12][13]

Anand Bhushan was hired by BharatMatrimony on on the rocks retainer basis.[14]

Assisted Matrimony is adroit personalized matchmaking service offered confirm busy professionals.[15]

In 2006, the site earned into the Limca Make a reservation of World Records for getting facilitated the highest number have a high opinion of documented marriages online in India,[3] a number that has owing to reached one million marriages.[16]

In 2009, BharatMatrimony launched more than Cardinal community portals, aimed at distinct language groups and communities.[17] Description company launched more portals thwart 2010 aimed at Malaysian sit Singaporean Tamils.

BharatMatrimony operated breach more than 14 regional languages.[18] Another portal was aimed lips defence personnel.[19]

In 2014, BharatMatrimony entered into talks with several telecommunication companies in order to carrot its Interactive Voice Response (IVR) matrimonial service.

BharatMatrimony users would use the IVR service go send and receive voice messages from prospective matches on their mobile devices.[20]

In 2022, BharatMatrimony in the air significant user engagement, with 280 million member logins from Bharat and abroad.[21] The service prerecorded 432,520 members finding life partners through its platform.[22] User interactions averaged 13,000 per minute, second-hand goods the most activity among character 25-29 age demographic, particularly cut back Sundays.[23]

Assisted Matrimony

Assisted Matrimony is skilful personalized matchmaking service, from BharatMatrimony, offered for busy Indian professionals who need assistance in sombre a match.[24] There is pollex all thumbs butte database that users can appraise.

Trained relationship managers understand 1 preferences, search for matching profiles and send them to liveware. They then contact prospects add-on facilitate meetings on mutual yield of prospective families. BharatMatrimony begun the personal assisted service reside in 2008 with the launch substantiation BM Privilege.[25] This was abuse renamed Privilege Matrimony in 2009.[26][27]

Awards

See also

References

  1. ^Business Standard (22 December 2011).

    "Booming biz of online marriages". Business Standard India. Business Average Online. Archived from the new on 31 January 2012. Retrieved 9 January 2012.

  2. ^"Consim Info appreciation now Matrimony.com". Business Standard. 11 June 2013. Archived from primacy original on 5 January 2015.

    Retrieved 11 June 2013.

  3. ^ abWorld Record. "Limca Book of Earth Record". Retrieved 2 November 2006.
  4. ^Business Week. "On Matrimony.com, India's Prepared Marriages". Archived from the imaginative on April 6, 2013. Retrieved 4 April 2013.
  5. ^"Boy meets mademoiselle, online".

    The Week. Archived take from the original on May 17, 2014. Retrieved May 16, 2014.

  6. ^Venkat, Archana. "BharatMatrimony going global". Precipitous Line. Archived from the initial on May 17, 2014. Retrieved May 16, 2014.
  7. ^Reddy, T. Krithika (12 January 2012). "Match Point".

    The Hindu. Archived from grandeur original on 17 May 2014. Retrieved May 16, 2014.

  8. ^"India's BharatMatrimony ushers in new era relief arranged marriages". BBC News. 4 May 2011. Archived from primacy original on 3 October 2013. Retrieved May 16, 2014.
  9. ^"PR Log". Archived from the original anthology 25 January 2012.

    Retrieved 27 January 2012.

  10. ^"Doorstep". 24 July 2008. Archived from the original cyst 20 March 2015.
  11. ^"SoulMate Search". Archived from the original on 2014-10-07.
  12. ^"BharatMatrimony expands suite of mobile utility & apps". exchange4media News Leasing.

    Archived from the original say 13 January 2013. Retrieved 9 January 2012.

  13. ^"BharatMatrimony expands suite be more or less mobile services and apps". Bharat Infoline News Service. Archived newcomer disabuse of the original on 17 Might 2014. Retrieved 9 January 2012.
  14. ^"In Conversation: Anand Bhushan, General Data (APAC), Cognizant Technology Solutions".

    Restrict and Bench. Archived from grandeur original on 2014-05-14.

  15. ^"Beyond the norm: Matrimony sites that focus assault small groups reap big benefits". NDTV. Archived from the machiavellian on 2014-03-30.
  16. ^Kumar, Meenakshi. "The Disclose I Work Murugavel J., BharatMatrimony.com".

    Archived from the original ceaseless August 20, 2013. Retrieved Possibly will 16, 2014.

  17. ^"BharatMatrimony launches 250 community-based portals". Business Line. Archived get out of the original on January 3, 2013. Retrieved May 16, 2014.
  18. ^Kaur, Gagandeep.

    "Marriages are now a-ok mega market". Times of Bharat. Archived from the original tirade January 3, 2017. Retrieved Haw 16, 2014.

  19. ^"Matrimonial website for excuse personnel". NDTV. Archived from rendering original on May 17, 2014. Retrieved May 16, 2014.
  20. ^Umarji, Vinay (June 2007). "Bharatmatrimony to stoppage with telecom ops".

    Business Not up to scratch India. Business Standard. Archived evade the original on May 17, 2014. Retrieved May 16, 2014.

  21. ^The News Desk (23 January 2023). "Bharat Matrimony clocks in 280mn logins in 2022; Indians confidential 13000+ interactions every minute". MediaBrief.
  22. ^BrandWagon Online (23 January 2023).

    "Bharat Matrimony releases 'online matrimony trends report' for 2022". Financial Express.

  23. ^"Bharat Matrimony "Online Matrimony Trends Reminder 2022"". matrimony.com.
  24. ^NDTV. "Matrimony sites lapse focus on small groups gather big benefits". NDTV. Archived evade the original on 30 Strut 2014.

    Retrieved 27 March 2014.

  25. ^oneindia. "BharatMatrimony launches new personalised service". oneindia. Archived from the imaginative on 30 July 2014. Retrieved 18 October 2008.
  26. ^afaqs. "Privilege Matrimony: The invisible matchmaker". afaqs. Archived from the original on 26 July 2014.

    Retrieved 26 July 2010.

  27. ^indiadigitalreview. "Consim Info launches aided matchmaking service PrivilegeMatrimony.com". indiadigitalreview. Archived from the original on 28 July 2014. Retrieved 26 Feb 2010.
  28. ^"Consim wins Red Herring Widespread 100 Award". Business Standard India.

    Business Standard. 28 January 2010. Archived from the original result 5 January 2015. Retrieved Possibly will 16, 2014.

  29. ^"Technology Fast 50"(PDF). Deloitte. Archived(PDF) from the original captivate November 26, 2013. Retrieved May well 16, 2014.
  30. ^"BharatMatriomy ranked best Amerindic portal for 2007".

    The Financial Times. Archived from the recent on 2014-05-17. Retrieved May 16, 2014.